{"id":21607,"date":"2022-05-04T08:29:02","date_gmt":"2022-05-04T08:29:02","guid":{"rendered":"https:\/\/blulog.eu\/?p=21607"},"modified":"2022-12-23T09:28:09","modified_gmt":"2022-12-23T09:28:09","slug":"branza-e-grocery-rosnie-w-sile-nowe-wyzwania-dla-przedsiebiorcow","status":"publish","type":"post","link":"https:\/\/blulog.eu\/pl\/the-e-grocery-industry-is-growing-in-strength-new-challenges-for-entrepreneurs\/","title":{"rendered":"Bran\u017ca e-grocery ro\u015bnie w si\u0142\u0119. Nowe wyzwania dla przedsi\u0119biorc\u00f3w?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21607\" class=\"elementor elementor-21607\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfd4180 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dfd4180\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57c79aa2\" data-id=\"57c79aa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4843011b elementor-widget elementor-widget-text-editor\" data-id=\"4843011b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>As indicated in the report &#8220;E-commerce in Poland 2021&#8221; prepared by Gemius, 73% of Internet users actively shop online. However, food products are still losing out to the non-food sector. Has the pandemic turned out to be a milestone for the e-grocery sector in Poland? What are the challenges facing entrepreneurs?<\/b><\/p>\n<h2>The Beginnings in the 90s<\/h2>\n<p>The history of e-commerce in Poland began in 1997, when the first Terent online store was launched. Merlin and Empik joined him in 1999. In the same year, the largest Polish trading platform &#8211; Allegro was also established. Since then, the number of online stores has increased significantly &#8211; in 2021 to 52.3 thousands <sup>[1]<\/sup> &#8211; and the value of the e-commerce market exceeded PLN 100 billion <sup>[2]<\/sup>.<\/p>\n<h2>A Pandemic Leap<\/h2>\n<p>Even at the beginning of 2020, before the outbreak of the pandemic, shopping for groceries with delivery via the Internet was possible mainly in the capital and several other large Polish cities. Today, such services are also available in smaller towns, mainly thanks to the introduction of such amenities by popular retail chains.&nbsp;<\/p><p>The Gemius report &#8220;E-commerce in Poland 2021&#8221; shows that <b>73% of Poles shop online<\/b>, but still food products are not the most common choice of consumers. There is no doubt that since the outbreak of the Covid-19 pandemic, the popularity of e-grocery in Poland has increased significantly.&nbsp;<\/p><p>It turns out that as many as 58% of the surveyed people who do grocery shopping online are <b>new users<\/b> who started using this type of service only in this difficult period. PwC forecasts that the e-grocery market in 2021-2026 will achieve the highest average annual growth rate, and its value will be at the level of PLN 18 billion.<\/p>\n<h2 style=\"text-align: left;\">Pros and Cons<\/h2>\n<p style=\"text-align: left;\">Among the many advantages of online shopping, the following can be distinguished:<\/p>\n<ul>\n<li>saving time,<\/li>\n<li>convenience,<\/li>\n<li>the ability to make purchases for another person, e.g. in another city,<\/li>\n<li>non-contact,<\/li>\n<li>the possibility of comparing store offers,<\/li>\n<li>greater availability of products.<\/li>\n<\/ul>\n<p>Polish consumers are still very conservative when it comes to online shopping. Most often they buy persistent foods, such as: canned products, dry products, oils and snacks. The baskets contain less often meat, dairy products, frozen food, fruit and vegetables or bread. One of the main concerns faced by buyers in this case is whether the products delivered to them will be for sure fresh and fit for consumption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a561a99 elementor-widget elementor-widget-image\" data-id=\"6a561a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378.png\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1378\" height=\"8024\" src=\"https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378.png\" class=\"attachment-full size-full wp-image-21626\" alt=\"\" srcset=\"https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378.png 1378w, https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378-768x4472.png 768w, https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378-264x1536.png 264w, https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378-2x12.png 2w, https:\/\/blulog.eu\/wp-content\/uploads\/2022\/05\/e-grocery-infographic-EN-1378-1200x6988.png 1200w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73357ea7 elementor-widget elementor-widget-text-editor\" data-id=\"73357ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">A Challenge for Entrepreneurs<\/h2>\n<p style=\"font-size: 17px; text-align: left; color: #69767a; letter-spacing: -0.08px;\">In the era of increased demand for online grocery shopping, it is precisely the guarantee of the freshness of the offered products that is a big challenge for entities offering deliveries. The InPost company came out against the entrepreneurs, which provided refrigerators (\u201cLod\u00f3wkomaty\u201d in polish) for its customers. They work and look like a classic parcel locker (\u201cPaczkomat\u201d in polish), but their lockers are refrigerators that keep the temperature of the products on three levels.<\/p>\n<p style=\"font-size: 17px; text-align: left; color: #69767a; letter-spacing: -0.08px;\">&#8211;\u00a0<i>Maintaining the appropriate temperature of food products, in particular ice cream, dairy products, fruit, vegetables and frozen foods, is also important at the earlier stages of the supply chain, i.e. in transport and storage.<\/i>\u00a0&#8211; says\u00a0<span style=\"font-weight: bold; color: #566469;\">Daria Roszczyk-Krowicka<\/span>,\u00a0<span style=\"font-weight: bold; color: #566469;\">Sales and Marketing Director<\/span>\u00a0at Blulog, a company providing\u00a0<a style=\"transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/blulog.eu\/\">modern solutions for monitoring the supply chain and warehouses<\/a>\u00a0&#8211;\u00a0<i>In this situation, technology comes to the rescue of entrepreneurs, namely the temperature and humidity monitoring system. Most often, an increased interest in these types of solutions can be noticed in the spring and summer months, when suppliers begin to notice problems in storage resulting from too high environmental temperature.<\/i><\/p>\n<p style=\"font-size: 17px; text-align: left; color: #69767a; letter-spacing: -0.08px;\">Monitoring of parameters is important from the perspective of suppliers, as it provides them with peace of mind, less losses in the\u00a0offered\u00a0products, and also allows them to increase customer trust.<\/p>\n<p style=\"text-align: left;\"><sup>[1]<\/sup> data source: Dun and Bradstreet<br><span style=\"font-size: inherit; letter-spacing: -0.08px;\"><sup>[2]<\/sup>\u00a0<\/span><span style=\"letter-spacing: -0.08px;\">data source<\/span><span style=\"font-size: inherit; letter-spacing: -0.08px;\">: PwC<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119 wi\u0119cej o bran\u017cy e-grocery i o tym, jak przedsi\u0119biorcy mog\u0105 sprosta\u0107 niekt\u00f3rym wyzwaniom zwi\u0105zanym z transportem artyku\u0142\u00f3w spo\u017cywczych.<\/p>","protected":false},"author":3,"featured_media":21610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-21607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-waste"],"_links":{"self":[{"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/posts\/21607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/comments?post=21607"}],"version-history":[{"count":30,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/posts\/21607\/revisions"}],"predecessor-version":[{"id":23513,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/posts\/21607\/revisions\/23513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/media\/21610"}],"wp:attachment":[{"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/media?parent=21607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/categories?post=21607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blulog.eu\/pl\/wp-json\/wp\/v2\/tags?post=21607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}